Shopee looking for Brand Marketing Lead

 

Job Description:

• Develop brand strategies, promote brand growth and expansion, implement brand plans
• Develop insights-led and data-driven campaigns
• Create and manage offline marketing programs and campaigns - with particular expertise on the FTA television landscape in PH
• Manage projects and deliver large scale 360 projects that involve television networks, -media agency, and internal team coordination
• Innovate and launch O2O campaigns that involve driving an offline audience to online purchasing behaviour
• Hire, train, and manage brand marketing team members across strategy, project management, execution, and analytics verticals
• Launch new campaigns, optimise current campaign and audiences, whilst creating new targeting groups across all markets
• Creates top-to-bottom marketing funnel: from brand awareness to lead generation to acquisition
• Manage cross-functional tasks in delivering campaigns
• Ability to define campaign look-and-feel across all channels
• Has a clear understanding of consumer behaviour drivers
• Analyses performance and execution of marketing campaigns, provide key learnings and recommendations that will improve the business

Requirements:

• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• With at least 7 years of experience in brand management, brand marketing, or marketing management
• Experienced in people management, with at least 5 years as a direct line manager with at least 8-10 reports
• Proven ability to work cross-functionally
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Strong communication skills
• Project management experience, with a solid understanding of project management -principles and techniques
• Strategic thinker able to identify long-term opportunities and trends
• Data driven and analytical
• Up to date with market trends and competitive activity
• Adept in PH media landscape

Employment Type: Full-time

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About the company

Internet  5,001-10,000 employees 

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.

Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

The Shopee team is rapidly expanding across the region and we are constantly on the lookout for talents who have the passion and drive to become part of a fast-moving and dynamic team. Do check out our career website http://careers.shopee.sg/ for our available positions!